In early November, Brunswick Partner Jayne Rosefield, head of the firms Chicago office and Global Consumer Industries Practice, interviewed Mr. Kempczinski. Vice President, Global Chief Diversity, Equity, & Inclusion Officer. Notably, as EVP, Chief Information Officer and Global Business Services at Cardinal Health, Brian completed one of the largest SAP implementations in the industry, to drive value throughout the company. As CFO, Ian sets financial direction and develops strategies designed to drive sustained, profitable growth for the company and enhance value for stakeholders. 2017 - 2022McDonald's. If we further build out a hybrid delivery model, do we let others, perhaps, ride on our delivery platform? She began her career in litigation roles at the law firms of Kelley Drye & Warren LLP and Shipman & Goodwin LLP. Chris joined McDonalds in 2015 as Executive Vice President, Strategy, Business Development and Innovation. His next novel, 'BEAUTIFUL SHINING PEOPLE', is coming in 2023, Fast Company & Inc 2023 Mansueto Ventures, LLC, Who is Chris Kempczinski, McDonalds new CEO? Brunswick Partner Jayne Rosefield is Head of the firms Chicago office and Global Consumer Industries Practice. Second, what if youre a loyal customer? Reminding people: Here are the values that have defined McDonalds over the years and, based on those values, heres why were going to make these decisions. Senior Vice President and Chief People Officer, IOM. Beyond our leadership platform, we have our five company values, one of which is inclusion. Chris joined McDonald's in 2015 as Executive Vice President, Strategy, Business Development and Innovation. What Im most impressed with are the people who are servant leaders the people who prioritize others.What decisions did you make during the pandemic that proved critical? Theres the promise of potentially what youre going to learn but theres also the risk of starting all over. What are your values? McKinsey: Youve had quite the baptism by fire. I think its precisely because McDonalds had a very strong core set of values that the issue with my predecessor was as traumatic for the company as it was. In our top markets, our drive-thru service times are now about 30 seconds faster than they were two years ago. We call them the three Ds: Drive Thru, delivery, digital. She returned to the McFamily in 2022 to accelerate the next phase of the IOM segments growth, elevating our marketing and creative excellence while enhancing our crew and customer experience to unlock new growth opportunities in the IOMs. Prior to PepsiCo, Jon spent the majority of his career at Disney/ABC, traveling the world as the Executive Producer on some of the most influential news programs, including World News Tonight and This Week, winning numerous Emmy Awards for groundbreaking coverage. Catherines background also includes time in the U.S. As you hear feedback, you need to pivot and respond appropriately. Chris Kempczinski: I admire how Amazon constantly talks about Day 1; I think thats a great orientation and mindset for us to have at McDonalds. Chris is responsible for driving McDonald's growth strategy, Accelerating the Arches, and ensuring that the Company's values are . President and CEO Before joining McDonald's,John spent six years as aFinancial Analyst and Brand Management Specialist in P&G Portugal and Switzerland, where he held various positions and was responsible for managinghigh-impactprojectsthroughout Europe. If they dont express a strong bias, I do the Quarter Pounder because thats a great product to calibrate around the world. About Chris Kempczinski is President-McDonald USA at McDonald's Corp. Quite simply, we commit to use our Scale for Good.All of this is underpinned by our core values, which are the bedrock of our company. Our cash flow went down about $2 billion in 2020. Executive Vice President and Chief Financial Officer, Executive Vice President, Chief Legal Officer and Corporate Secretary, Executive Vice President and Global Chief Information Officer, Jill McDonald He has been with McDonald's Corporation since 2015 and is in his second year as president and CEO. McKinsey: In delivery, youre currently partnering with third-party providers, which means you dont have full access to the customer data or full control of the customer experience in delivery. This approach led to initiatives such as the Fan Truths strategy and the record-breaking Famous Orders collaborations, resulting in dozens of creative excellence awards. Nothing about Mr. Kempczinskis ascent surprised Greg Kelly, a Senior Partner at McKinsey & Company and a friend of Mr. Kempczinskis dating back to university. Ben Houchen and Simon Clarke back Boris Johnson to be Prime Minister. chris kempczinski leadership style. He describes Mr. Kempczinski as a "business savant," someone who is able to "translate insight into action into results." He also was struck by Mr. Kempczinski's genuine commitment to personal growth and development, as well as his focus on building meaningful connections. Executive Vice President and President, International Operated Markets. And we were constantly pulse-checking our organization. I dont have all the answers, and if I pretended I did have all the answers, people wouldnt believe me. From 2016 to 2018, Joe led the High Growth segment as President. In most major markets, they were at or near record cash flow, which essentially is how much money theyre able to take out of the business. Prior to joining McDonalds, Gonda served as Senior Vice President of Corporate Affairs at Chobani, a leading natural food company, where he served as a member of its executive leadership team responsible for strategic communications initiatives, public affairs, government relations, sustainability and the companys philanthropic efforts. Her team also coordinates McDonalds environmental, social and governance (ESG) engagement and reporting. Chris joined McDonald's in 2015 as Executive Vice President, Strategy, Business Development and Innovation. How a small drive-in restaurant in San Bernadino grew into an American icon. We have a big advantage with 40,000 restaurants. How do you think youve improved the companys marketing since you became CEO? Heidi is a member of the Board of Directors for the Midtown Educational Foundation, Skills for Chicagolands Future, and the Human Resources Policy Association. I have a rotation of lunch items. Were going to lead by example. Ensuring a consistent brand voice is core to his role, working to advance McDonalds business strategy, communicate the companys purpose and drive greater trust amongst stakeholders. Controller Group supporting key business initiatives and five years in the Corporate Controller Group in both external reporting and Europe management reporting roles where she was a 2001 McDonalds Presidents Award winner. Reggie serves on the Executive Advisory Committee for the College of Business and Economics at North Carolina A&T State University; and serves as the Co-President for the Board of Directors for Camber Outdoors. As McDonalds Executive Vice President and Global Chief Information Officer, Brian Rice manages the technology portfolio and partnerships that are transforming customer and employee experiences and accelerating business growth worldwide. Marion was recognized by the National Diversity Council for being one of Illinois 2012 Most Powerful and Influential Women and has been recognized by Black Enterprise as one of the 50 most powerful women in corporate America, 2015, Most Powerful Women in Business, 2017, 300 Most Powerful Executives in Corporate America, 2018, one of the Most Powerful Woman in Corporate America in 2019, a 2019 CNN Risk Taker and a 2019 Chicago United Business Leader of Color. Brian is committed to building upon McDonalds accelerated growth through technology investments that will deliver the best experience for both customers and employees. When you put other people first, I think thats what allows you to stand out. Prior to her time at Boeing, Heidi led human resources, internal services and quality for Insitua start-up pioneer in the design, development, production and operation of unmanned aircraft systems. Bethany served as on-site executive with oversight and accountability for the Boeing Leadership Center (BLC) and campus. Put simply, he is a leader who at his core "cares a lot." We were lucky in that McDonalds franchisees came into the pandemic in a very strong position. Yes. And were going to stay true to our purpose in supporting communities. Partnering with stakeholders across the business and beyond, Jennys team serves as stewards of McDonalds global ESG commitments, which leverage the brands scale and presence in over 39,000 local communities worldwide to foster meaningful change at scale, while addressing some of the most pressing social and environmental challenges facing the world and the company today. After a highly successful tenure, Jill spent seven years outside of McDonalds, building on her deep marketing experience and leading several consumer-focused businesses including Halfords, Marks & Spencer Clothing & Home and Costa Coffee. There are people who have been at McDonalds their entire career, who maybe started working in our restaurants who are now in some of the most senior positions in the company or who are franchisees running large patches of restaurant. Chris joined McDonald's in 2015 as Executive Vice President, Strategy, Business Development and Innovation. Because were McDonalds and our reach is so great, were in so many different countries, we touch so many different things, we were getting pulled into lots of efforts where either we didnt have inherent credibility or our ability to make a difference was limited. Right now, Im reading Ten Lessons for a Post-Pandemic World, Fareed Zakarias book on what the world might look like when the pandemic is over. As President, McDonald's USA, Christopher Kempczinski's salary was $4,678,340 in 2018. I think for us, to be honest, we just had to catch up. The adjustments were making are a series of small changes that add up to one big difference our customers really notice. Theres a whole bunch of other areas that arent as relevant to us where we shouldnt be lending our voice. The MyMcDonalds platform is essentially an ecosystem of all the things that you can do via digital touchpoints with McDonaldsthink mobile ordering, payments, delivery, rewards, or deals. Are there particular mentors or heroes whose words or examples have helped guide you this past year? Desiree serves on the Board of Directors for DICKS Sporting Goods, Inc. and as a Director for The Partnership, Inc., whose mission is to ensure the economic competitiveness of the Boston area by attracting, retaining and convening professionals of color. And I did feel like wed gotten a little complacentthat we were stuck in a traditional mode, where we were more just broadcasting, as opposed to really engaging our customers in areas that theyre passionate about. Food is such a local experience that you have to give people some latitude to adapt to local tastes. In this role, he worked closely with our business leaders and franchisees to identify innovative new ideas and best practices to accelerate system growth. Chris Kempczinski is one of the dynamic leaders on The List of People Shaping Retail's Future 2022 who will be celebrated at the NRF Foundation Honors. Pauls life outside of work is centred around his family, spending as much time as possible with his two young boys. Marion began her career with the McDonalds system in 1986 at HAVI where she managed transportation and logistics, environmental affairs, packaging R&D and procurement supporting McDonalds. Senior Vice President, Corporate Controller, Reggie Miller Before joining McDonalds, Desiree spent more than three years as General Counsel and Corporate Secretary at Boston Scientific Corporation, where she provided global legal leadership across all of its businesses, regions and functions. Im excited about all the opportunities for us there. Her oversight includes strategies and cross-functional programs relating to food and planet impacts - climate action, nature-based solutions, nutrition, restaurant sustainability, packaging and circularity; and community and people impacts - human rights, corporate philanthropy, youth opportunity and volunteerism. Joe Erlinger is President of McDonalds USA, where he is responsible for the business operations of more than 14,000 McDonalds restaurants in the United States. We use the expressionIm sure other companies use it as welltheres freedom within the framework. In this current environment, all companies are being asked to define their mission, their higher purpose. We had the worst quarter in the history of McDonalds in the second quarter of last year. Morgan earned her MBA from Harvard Business School and her bachelors degree from Dartmouth College. A big part of that will be selling food, but we dont necessarily have to do that in a restaurant; there may be other ways to sell food. That was the direction that I gave to the system. A US Army Veteran, he served as a Supply Sergeant with deployments to Afghanistan and Uzbekistan. https://www.conference-board.org/events/CED-Distinguished-Leadership-Awards-DinnerFor more than a quarter century, the CED Distinguished Leadership Awards ha. And at the time of Mr. Kempczinskis one-year anniversary in early November, McDonalds stock had spiked even above the year-earlier price when he took over as CEO. AsChief Marketing Officer and CorporateVicePresident of International Operated Markets, John Alves leads the development and execution of marketing strategies for McDonalds sixlargest markets outside of theU.S.(China, UK, France, Germany, Canada and Australia). feel-good moments for everyone. Regardless of the delivery channel deployed, though, we always focus on our customers experiences because customer satisfaction is critical to us. As McDonalds Vice President, Global Chief Diversity, Equity, and Inclusion Officer, Reginald J. Miller oversees the companys global I&D strategy with a focus on transformational change around the world. Born in 1968 in Cincinnati, Ohio The context of how I came into the job is important to understand: it was very much a values-based situation. })(window,document,'script','dataLayer','GTM-MFNGH2P'); Brunswicks Digital Investor Survey is a comprehensive review that explores how institutional investors gain information and the impact those insights have on their investment decisions. Friday evening news briefing: Ukrainian flags raised in Kherson . Vice President, Chief Sustainability Officer. Kempczinski, previously the president of the fast-food giant's US business, has big shoes . We had too many instances where a country or market was almost making up the playbook as they went along, and its because we werent as good as we could have been in sharing best practices. Diversity, Equity and Inclusion at Brunswick Group. You know what a good Quarter Pounder should taste like. If you would like information about this content we will be happy to work with you. (Laughs.). Executive Vice President and Chief Financial Officer. Mr. Kempczinski wasnt new to the company but unlike previous chief executives, he hadnt joined the restaurant giant decades earlier, either. John W. Rogers, Jr., the Chairman and Co-CEO of Ariel Investments, introduces award honoree Chris Kempczinski, the President and CEO of McDonalds Corporation October 26, 2022 07:00 PM ET Marc N. Casper, the Chairman, President and CEO of Thermo Fisher Scientific, accepts the CED Distinguished Leadership Award. McDonald's CEO Chris Kempczinski is trying to change the company's culture after taking the reins in November. Im a product of the 90s. We think we have an obligation to speak out on those topics. Most recently, he served as President, International Operated Markets, with overall responsibility for McDonalds wholly-owned markets outside the U.S. Joe began his McDonalds career in Strategy and New Business Development in 2002. Mark graduated magna cum laude from The College of William & Mary with a bachelors degree in International Studies. As one of the worlds leading brands, McDonalds makes a difference in the lives of people every day. Given your particular focus on those factors, even before you became CEO, its almost as if you saw the pandemic coming. j=d.createElement(s),dl=l!='dataLayer'? In this role, Emilee partners across the system to influence people strategies to growth the business, strengthen brand trust, foster collaboration, and elevate the people experience. The CED discussion series, Leadership in Challenging Times, interviews business leaders about the unprecedented . Outside of McDonalds, Jon is a member of the Board of Directors for World Food Program USA, a non-profit that supports the mission of the UN World Food Programme to advance the global movement to end hunger. (200812), Director, corporate strategy and development Essentially, its a new cooking procedure in the restaurants that allows us to cook a hotter, juicier burger every time. Previously, Marion served as Senior Vice President and Chief Supply Chain Officer, North America, where she was responsible for executing the strategic direction of McDonalds Supply Chain, including the oversight of nearly $14 billion in food and beverage, equipment, packaging and premiums, and distribution for more than 15,000 restaurants across the U.S. and Canada. If I could go back and do it again, I would be more overt in telling our story. I wouldnt be a Duke fan if I didnt take some lessons from Coach K. His ability to forge a sense of comradery among his players holds lessons for any leader. Following three years at Saatchi & Saatchi, she joined PepsiCo and led marketing and innovation for Gatorade. Pop cultures a great way to do that; our campaigns featuring [rapper] Travis Scott and [singer] J Balvin have paid off in a big way. Chris Kempczinski Leadership Style. "Change also brings opportunities for discussion, introspection and, ultimately, renewal,". During his tenure, the China and Hong Kong markets were converted to developmental licenses in the largest re-franchising transaction completed in McDonalds history. I dont think we did enough to embrace how we are a part of culture. Ive always liked the regular. I did spend time up front providing a framework a list of five things to help guide those decisions: Were all in this together. As McDonalds Executive Vice President and Chief Customer Officer, Manu Steijaert leads the Customer Experience team focused on transforming how customers engage with the McDonalds Brand. You are leaving McDonalds to visit a site not hosted by McDonalds. Throughout his tenure, Gonda has built and strengthened leadership platforms for the McDonalds executive team. Mr. Kempczinski had barely warmed his chair in the job when the pandemic struck, closing restaurants around the world seemingly overnight. When you had a leader that acted in a way that was incongruous with those values, it raised a question: Are we as good as we say we are? I wanted to make that set of expectations very clear at the beginning of my tenure so that this was not a moment to reconsider what we stood for. And were definitely doubling down on those. Were building on our strong foundations to ensure we have long-term success. In this role, he worked closely with our business leaders and franchisees to identify innovative new ideas and best practices to accelerate system growth. The Global Impact team which fully integrates our Sustainability & ESG, Government Relations and Public Policy, Communications and International Corporate Relations functions, as well as Ronald McDonald House Charities is working to deliver on a refreshed purpose to feed and foster communities. A big learning for me was realizing that there is no such thing as overcommunicating. He lives in Chicago, IL, with his wife and two kids. After Kempczinski's comments ignited a political firestorm, McDonald's pledged $3.5 million to 40 neighborhood organizations. He shares how he has built his career over 30 years, reflects on key decisions amid the pandemic and more. Prior to McDonalds, Jon spent 10 years at PepsiCo, one of the worlds largest food and beverage companies. Chris Kempczinski had been at McDonalds less than five years when he was named president and CEO, in November 2019, rising to the top job after his predecessor was fired for violating company policy on personal conduct. Gonda leads a team across corporate and U.S. communications, media relations, crisis communications and brand communications. Amy has eighteen years combined experience in compliance and safety, having previously launched compliance programs at the City of Chicago and DePaul University and served as the Chief Safety and Security Officer for the Chicago Transit Authority. From here, he moved to roles of increasing scope and responsibility, before assuming the role of Managing Director for the Belgium market in 2001, and Managing Director for the Netherlands in 2005. Because were McDonalds and our reach is so great, were in so many different countries, we touch so many different things, we were getting pulled into lots of efforts where either we didnt have inherent credibility or our ability to make a difference was limited. To lead, you have to be out there talking a lot and, in some cases, saying the same message over and over and over. When you eat as much McDonalds as I do, you think in day parts. In that same press release, McDonalds announced the companys new CEO was taking the reins immediately. Whether youre the CEO or youre working a fry station, if you fail to live up to the values, then you cant stay in the system.. I dont think we did enough to embrace how we are a part of culture, Mr. Kempczinski said in explaining the launch of the Travis Scott Meal, a wildly successful venture between McDonalds and the celebrated rapper. In this role, Marion and her team ensure relationships with suppliers are based on transparency, inclusion and trust, which lead to strong business performance and a unique competitive advantage for the McDonalds System. Every time you go to a new organization, you take a risk with that. Have events or experiences of the last year in any way altered or broadened your perspective on leadership?Definitely one of the things thats gained focus is the need for communication. And Kempczinski had been in the role for less than five months when COVID-19 shut down many of McDonalds 36,000-plus dining rooms around the world, sending the companys revenues plunging and generating high anxiety among employees and franchisees. Given your franchise model, how do you ensure during COVID-19 that restaurants can survive the short term and be in a position of strength for the long term? Chief Marketing Officer and Corporate Vice President, International Operated Markets. That praise encouraged co-workers to come up with similar innovations, such as ice-skating and rollerblading. According to salary.com, of Kempczinski's total salary, "$725,000 was received as a salary, $336,869 was received as a bonus, $1,000,005 was received in stock options, $2,500,183 was awarded as stock and $116,283 came from other types of compensation." Yet by the fourth quarter of 2020, the companys global systemwide salesat $25.8 billionhad fully recovered to its 2019 fourth-quarter sales. Prior to becoming CEO, Chris served as President of McDonalds USA, leading the business operations of approximately 14,000 McDonalds restaurants throughout the United States. I focused on being a good listener to understand how people were feeling and what we could do to support them. 09 September 2020. In his most recent position, CEO of McDonalds UK & Ireland, Paul led the business through a period of strong and sustainable growth, delivering successful customer-led plans including the launch of McDelivery and the evolution of the at home service. Then, all of a sudden, here comes COVID-19, and it significantly disrupts our business. Neither Great Men nor Great Helmsmen. One of our values is that we open our doors to everyone. Heidi began her career at McDonalds in April 2020. As President and CEO of McDonalds, Chris leads the millions of dedicated McFamily members who help create delicious, feel-good moments for everyone. According to Forbes magazine, his total net worth equates to a whopping figure of $2.8 Billion dollars as of March 2013 (Fontevecchia, 2013). I am energized by this challenge and look forward to guiding McDonalds continued success. Its a great flavor improvement on our product. As the son of a former Belgian McDonalds Owner Operator, Manus first restaurant experience dates back to 1987, when he worked as a crew member at his parents restaurants. . Jenny earned her BS/MS in Earth Systems from Stanford University and her MBA from the Yale School of Management. Catherine was McDonalds Chief Accounting Officer from October 2016 to 2021. Something went wrong. He describes Mr. Kempczinski as a business savant, someone who is able to translate insight into action into results. He also was struck by Mr. Kempczinskis genuine commitment to personal growth and development, as well as his focus on building meaningful connections. So, for example, with Drive Thru, the classic frustration for the customer is: How long is it going to take? As Executive Vice President International Operated Markets (IOMs), Jill oversees our five largest wholly-owned international markets and our IOM Business Unit, consisting of our remaining wholly-owned international markets. He also reimagined the Foundations global strategy towards advancing a more sustainable food system through new partnerships and investments to alleviate hunger, provide access to safe water, and drive economic empowerment. In Australia, we provided consumer staples; people could go to their local McDonalds to get things like bread, milk, and butter. On occasion I will do a Quarter Pounder. I stepped up my communication to make sure that our employees understood what our plan was to get through thisbut also to get a lot of feedback. I get asked sometimes, What exactly do you do as CEO of McDonalds? It can seem as though the system runs itself. '&l='+l:'';j.async=true;j.src= But what so impressed me about him was that he was firmly focused on the future, on moving forward. Senior Vice President, Chief Learning and Development Officer, Catherine Hoovel In this current environment, all companies are being asked to define their mission, their higher purpose. Married, with 2 children, Holds an MBA from Harvard Business School and a bachelors degree from Duke University, McDonalds In most major markets, they were at or near record cash flow, which essentially is how much money theyre able to take out of the business. Chris Kempczinski: Its definitely been an unusual onboarding into this role. While at Boeing, Bethany led global expansion of Boeing Learning portfolio including two global learning campuses (UK, Singapore), increased local offerings and reach 3x, launched Boeing Learning Ambassador network of 100+ non-HR leaders in all non-US regions. He has participated in McDonalds Hamburger University curriculum, as well as continuing education opportunities in data and technology. Customers are seeking brands that reflect their values and the line between the corporate brand and the consumer-facing brand is blurring. Now, youve got me hungry.Youre going to love those grilled onions. In addition to Insitu, which is now a wholly-owned subsidiary of Boeing, Heidi held leadership roles in human resources and communications at Northrop Grumman and TRWs automotive and defense business. Just hours after McDonald's had released what Kempczinski, 51, called possibly the "worst" quarterly results in the history of the companysales dropped 24% the CEO joined TIME for a video. Chris is a proud alumnus of both Duke University and Harvard Business School. Of course, when its no longer a one-way communication, that comes with an added level of risk. Michael began his career as a reporter. 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