A SWOT and PESTEL Analysis of EasyJet. When performing actions that will influence many, humans are capable of seeing and planning the influence of their actions on all relevant parties in a way that they maximize the success of an action and minimize the harm of it on others. You can export it in multiple formats like JPEG, PNG and SVG and easily add it to Word documents, Powerpoint (PPT) presentations, Excel or any other documents. For instance there may be similarities between business class travellers on a particular flight, but they will not all be travelling for the same reason. EasyJet Company's Strategic Analysis and Marketing. The Summary report contains the SWOT & PESTLE table contents only. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. Explains that there are 5 golden rules that can be adopted for a best corporate governance practice which include ethics, align business goals, strategic management, organization & reporting. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. EXAMPLE of Stakeholder Analysis & Mapping with Template - Guru99 Every business has stakeholders involved. Explains that first class attracts high-income earners who are concerned with a high level of service and enjoy an air of exclusivity. Explains that the employer association wants to help between the negotiations between keith's rescue dogs and the trade union. the airline industry's inflation or deflation is a direct result of market conditions and is affected by all externalities. Use Creately's easy online diagram editor to edit this diagram, collaborate with others and export results to multiple image formats. Explains that to calculate the valuation of ryanair, future revenues and costs, as well as the firm's current accounting value, must be calculated. The classic airline model consists of First Class, Business Class and Economy, and the demographics that make up the classes have both similarities and differences to the other classes. Copyright 2023. Focus on seasonality improvements such as season contracts and bases. Proper implementation of stakeholder analysis gives your project the much-needed shape and direction at the starting stage. We will write a custom Essay on EasyJet Companys Strategic Analysis and Marketing specifically for you for only $11.00 $9.35/page. must. Holistic Analysis STEP 2: STAKEHOLDER ANALYSIS In the beginning of planning a Stakeholder engagement process, a Stakeholder Analysis needs to be carried out. Prevent costly roadblocks later in the project cycle. Impact of consumer uncertainty on Brexit, 1. This report is shared in order to give you an idea of what the complete Regulatory Outlook Report will cover after purchase. Building on our existing leading positions in Western Europes top leisure destinations to provide network breadth and flexibility. Define the scope, goals, and desired outcomes of your project. Explains that a single monopoly is one organization that holds 100% of the market share. Please refer to the Terms and Conditions and Disclaimer for usage guidelines. Strategy - easyJet plc Stakeholders are individuals who hold a particular interest in a business, they are affected by the activity of the business. Essays Page 16 Easyjet stakeholder mapping Free Essays | Studymode 4. Euromonitor (2018), "Transportation Sector Analysis ", Published in 2018. This implies that it is important to consider the fact that strategy is crucial when it comes to this industry. What we do. In United States, unions are largely reasonable and they dont take sides without authenticated and rational causes. -, Delta, Other Air Lines Sue Dutch Government Over Proposal to Cut Flights to Schiphol, Airlines file suit against shrinkage of Amsterdam airport, Delta, Others Sue Dutch Government Over Amsterdam Schiphol Airport Flight Cap, CHINA EASTERN AIRLINES CORPORATION LIMITED. This video shows the drag and drop editor of Smaply and how to analyze stakeholder relat. Page 8 of 50 - About 500 Essays Powerful Essays . Opines that governments want easyjet to keep within their legal rights as a business and for them to pay taxes. Stakeholder mapping can offer valuable insights about organizations and their position in the ecosystem. This allows customers to book flights easier and increase Jet2s revenue. Furthermore, the airlines location also bolsters the efficiency with it has (Mayer 2007). the price elasticity of demand depends on the number of competitors that are in that route. Explains how market forces and competitive advantage affect organizations, such as easy jet and air passenger duty tax. Stakeholder Analysis: Overview, Tools and Techniques The way in which the organization secures, deploys and utilizes its resources will determine the extent to which it can successfully pursue specific performance objectives. The global low cost airlines market was valued at $155.02 billion in 2016, and is projected to reach $440.46 billion by 2030, growing at a CAGR of 10.4% from 2022 to 2030. Stakeholder Map | Creately Explains that the airline industry is impacted by current market trends, and externalities. All Rights Reserved by Barakaat Consulting. * By clicking on "Buy Now" you agree to accept our ", On purchase the EasyJet Plc SWOT & PESTLE Analysis PDF report will reach you. Furthermore, a larger fleet will ensure that the airline has got an increase in seat capacity thus this will translate into increased revenue for the airline. This method is incorporated into a strategy map that will form the basis for the development of a balanced scorecard later on. Explains that union members benefit from collective bargaining power to negotiate with employers on their behalf. Analyzes how the demand for jet fuel strains the supply system in volusia county. These should include practices and policies which are in line with the company mission. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. For example, you might mark up each stakeholder as being low impact, medium impact, or high impact. They helped me with my custom research and delivered before time! 2008 2007 Change. Within an enterprise, stakeholders may also include managers and staff. It is worth mentioning that due to this increase in demand of air travel, major airlines opted to reinvent the wheel. The detailed complete set of references are available on request in the 'Complete report' on purchase. Explains how easyjet's employees can affect the business in many ways. Copyright 2023 - IvyPanda is operated by, Continuing to use IvyPanda you agree to our, EasyJet Companys Strategic Analysis and Marketing. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Stakeholder mapping is simply a process in which the company's stakeholder is tracked, identified, their outcomes from a project are calculated, and all this information is derived during this crucial processthe person who is managing the project maps and categorizes them.. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. easyjet stakeholder mapping Through these strategies, the airline will be in a position of establishing the right framework of bringing positive results at the end of the plan. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/, IvyPanda. Protect and build on easyJet's strong brand, Provide an easy and reliable customer experience. Vamsi Krishna Paradarami - Co-Founder and General Partner - LinkedIn Thus, it is the responsibility of this company to work on establishing the right strategies which will work to ensure that EasyJet remains to be considered as an airline of choice in Europe when it comes to short routes (Eichenberger 1996; Ferrell, Hirt & Linda 2006). if the negotiation fails, the situation usually culminates in a strike. the european union's open skies agreement allowed competitors to serve routes that were considered property of certain airlines. EasyJet maintains expectations as it improves cost performance - https://www.sharecast.com/news/news-and-announcements/easyjet-maintains-expectations-as-it-improves-cost-performance--6841498.html easyJet continues to optimise its network to ensure capacity is deployed in the markets where the strongest demand and returns are seen. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Furthermore, since it is considered as the leading low fare airline, the airline commands a great deal of influence in the short routes within Europe (Mayer 2007). Implementing any major strategic exercise requires insight and focus. This section is available only in the 'Complete Report' on purchase. competitive advantage requires cost leadership, differentiation, and focus strategies. Economic Value Added) rather than accounting profit is more important for companies with few fixed assets (such as software companies and consulting firms) than capital-intensive companies such as chemical companies and vehicle manufacturers. One of the best things about easyJet is its refund policy. "Easyjet Stakeholder Mapping" Essays and Research Papers . 3. In this case, strategy in this industry is about the approaches the companies in this industry seek to survive and prosper within its environment over the long term (Anderson 2011). Copyright 2000-2023. As an airline, EasyJet has skilled and motivated workforce which ensure that the travellers are able to enjoy quality services. Transfer of ownership from UK AOC to EU AOC due to uncertainties of Brexit, 1. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Protecting and building brand awareness and consideration. Zoom in and focus: You could use the tool to evaluate your competitors from your customer's perspective. It is clear that the assortment of communication . PDF METHODOLOGY FOR STAKEHOLDER ENGAGEMENT - Interreg Employees - they want to be . Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. Currently, the airline industry faces certain threats. the total discounted cost stream is 8.4 billion. EasyJets serves airline travellers. Identify the stakeholders. Explains that ryanair's accounting value is 1.46 billion based on the information provided in 2004 financial statements. This model focuses on five forces that shape competition within an industry; these include; the risk of entry by potential competitors, the intensity off rivalry among established companies within an industry, the bargaining power of buyers, the bargaining power of the suppliers and the closeness of substitutes to an industrys products. Initially these companies were focused on business travel, however due to the growing demand of leisure air travel the demand for airlines also increased. This ration may appear to be simple but disaggregation of the same into various components gives a detailed picture of major players of the rate of return on equity capital. Some of the strategies which have been synonymous with this company include maintaining and promoting a people friendly company culture, providing leadership to dynamic workforce, helping the community and charitable programs to get better results, ensuring suppliers optimize their energy usage and materials management and finding practical solutions to eliminating waste. The airline industry impersonates a vital role in globalization and contributes to the growth of national economies. There are so many benefits you get from the proper implementation of stakeholder analysis. This implies that the company operates based on the international rates which may at times have a negative implication on the low fares (Bartholomew 2009). Explains that suppliers don't have suppliers, but do receive donations and want keith's rescue dogs to use these donations to their advantage and to help the dogs in their care to receive a better life. EasyJet plc (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. Furthermore, I am a Certified Scrum Product Owner (CSPO). You can easily edit this template using Creately. By introducing the 'no-nonsense' theory to the European market, after its deregulation in 1992, easyJet did prove power by increasing . Operating in net-zero carbon flights across network: EasyJet has a strong history of pioneering several environment friendly approaches towards reducing the environmental footprint across the entire network. easyJet seek to strengthen their position in key markets as the competitive landscape evolves. The airline industry has long attempted to segment the air travel market in order to effectively target its constituents. Zoom out. 1734 Oak Tree Road Edison, NJ. Modul 3: Pemetaan Pemangku Kepentingan (Stakeholders Mapping) In this case, easy Jet has been able to retain a class of leisure travellers which have ensured that it maintains a niche in the market. Therefore the target customers were leisure and casual travelers with no service for business class travelers. they are very active in the political arena at the local, state, and federal levels. business class is the most competitive among airlines and is seen most heavily marketed. Purpose. Best Essays. Furthermore, this meant that airlines could take off and land in any of the destinations which were located within the European Union. employers or management may lose a large sum of profit because of the inoperative production. This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. This is especially so since the threat among the regional airlines is higher as compared to the local routes. Easyjet stakeholders Free Essays. Easy jets efficient ground operations enable it to achieve extra rotations on the high frequency routes, maximizing the utilization of aircraft. Explains that airlines combine their income and inventory costs to establish ticket prices. Explains that nonunion employees are typically hired "at will," meaning they can be fired for no reason. "EasyJet Company's Strategic Analysis and Marketing." EasyJet Plc SWOT & PESTLE Analysis | SWOT & PESTLE